SEO – The Most Pivotal Facet of Digital Marketing
Digital marketing ideally means promoting your products or services through a digital platform that includes advertisements, social media and channels. Of all the various activities under the umbrella of digital marketing, Search Engine Optimization (SEO) is the most crucial and deciding factor as 85% of the things that happen online begin at a search engine. So, it is imperative that your online presence is visible in first search.
In order to understand the role of SEO in digital marketing, let us first understand its definition.
What is SEO?
As most people turn to internet for searching information or doing business they type in appropriate keywords on a search engine. Most people click on the first few web links that appear on the search engine result page and hence these websites are likely to get more traffic and business. In order to be on the top ranks of search engine results, websites hire SEO services that implement best of SEO techniques including on-page SEO and off-page SEO to ensure their website ranks high when searched through business relevant keywords.
SEO is therefore a procedure to increase online visibility of a website or web pages in search engines, such as Google, Yahoo, Bing, etc. that are organic (non-paid). The idea is to increase the traffic of the website by using high search keywords relevant to the content and in turn placing the website in top ranks in SERP (Search Engine Results Page).
How does Search Engine Optimization work?
Search engines are text driven software that crawls the webpage content. The result of SERP (Search Engine Results Page) appears after the completion of various sequential activities – crawling, scanning, indexing, search work, algorithms, and retrieving the matching content.
SEO is an indispensable component of any kind of digital marketing strategy. A proper online search engine optimization provides a huge opportunity for free advertising and making a website rank in the first page of Search Engine Result Page.
How to find a Best SEO Company for your Business?
To ensure your website gets maximum online presence, you can hire SEO services through various SEO companies, freelance SEO consultants or SEO vendors. However, choosing a right SEO company or an SEO agency for your business can be quite difficult as there are so many options available. You need to ensure that whoever you offer the SEO job to, is an efficient and affordable SEO company which meets your business requirements. Depending on the size of the company and your business, SEO costs may vary, though it is worth the money if it helps you increase your business with increased online traffic. Hence, it is advisable not to go for SEO companies offering cheap search engine optimization. Look for their credentials and get details on how they plan to execute SEO techniques before you buy SEO services from them.
Search Engine Optimization Guide :
If you are somewhat technically savvy, a little information and help through SEO tutorial can help you put your website on top rank of an SERP on your own. The internet is blooming with online SEO tutorials and there is whole lot information you can find if you search SEO wiki in search engines. A relevant beginner's guide to SEO gives information on various SEO techniques, to create an SEO analysis report to understand its functioning and benefits in detail. There are also various SEO tools available online that one can use to channelize web traffic towards their website. There are also SEO books available in the market to get all the required information on how to do SEO on your own.
The guide to search engine optimization helps one in understanding the functionality of SEO and its various techniques such as black hat, white hat technique, on page optimization and off page optimization, etc.
Once the understanding is clear, application of SEO in your website becomes quite clear. And it definitely helps in increasing your website’s online visibility manifolds.